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Our Story

We Started Because We Want to Make the World A Better Place

Between 2005 and 2012, our team lead an award-winning digital consultancy and creative agency. We custom-built the first-generation mar-tech and ad-tech platforms. We also contemplated the many risks.

Between 1997 and 2011, various academic institutions, in collaboration with World Wide Web Consortium (W3C) and Internet Engineering Task Force (IETF), worked through many interrelated efforts to create control architectures for our shared data.  By 2011, all of their efforts ended. Our blog post, History of Programmable Data Control & Automation, covers this topic in more detail.

While regulatory rights are essential, automated technology standards that protect our regulatory rights are equally essential.

Man has only those rights he can defend — Thomas Paine, The Rights of Man 

Our team has continued working on this problem for the last decade. We picked up where the Internet standards bodies left off, and we’ve discovered a simple and elegant solution. We saw a growing opportunity to use new decentralized protocols, smart contracts, zero-knowledge proofs, and secure multiparty computation to propose a new open-source standard to solve this growing existential human problem.


Creating the Standards for Digital Civil Rights

Building the Ecosystem for Pervasive Data Automation

We’re focusing on how humanity can control the technology around us by limiting the uses of our data, even after it’s been shared. This requires creating a global standard for attaching and enforcing agreements to our increasingly mobile data. We’re attaching agreements to our data as it flows to preserve our data and digital civil rights and we call it Digital Rule of Law.

If the pervasive automation of regulations, policies, licenses, and preferences impacts your business, we’d enjoy discussing how we can collaborate.